Through a four-year partnership with USAID, IREX’s Media Empowerment for a Democratic Sri Lanka (MEND) program improves citizen’s access to balanced, reliable, and objective news and information in Sri Lanka.

The program also supports Sri Lanka’s efforts to solidify recent advances in media freedom and democratic governance.

To accomplish this, IREX works with three key Sri Lankan partners: the National Secretariat for Media Reform, Verite Research, and the Sri Lanka Development Journalist Forum.

• The project has supported 326 journalists through advocacy, mobile journalism, and multimedia storytelling trainings.  
• After participating in MEND trainings, 96% of media professionals reported an improved understanding of training content.
• Young journalists participating in the program’s media fellowship improved cross-cultural understanding and became more committed to facilitating dialogue on national issues. They also improved their ability to foster diversity and to produce gender and conflict sensitive reporting.

• Improve media governance and the enabling environment for media in Sri Lanka.
• Strengthen the ability of media to provide balanced, informed, unbiased, and ethical reporting on key policy and public interest issues in Sri Lanka.
• Advance the role of media to serve as an important forum for national dialogues.

• Advocacy partner training: The program partners with journalists’ unions and advocacy groups, especially those outside Colombo, in support of grassroots campaigns, social media advocacy, and microgranting. The program will hold three-day advocacy trainings on key issues in media reform and seek new and nontraditional partners to reinvigorate networks.
• Mentorship for media outlets: Cohorts of media outlets are paired with media mentors to receive training on rigorous research and innovative storytelling techniques, aimed at surfacing sidelined issues and unheard voices. Each cohort includes a political component to ensure the stories they produce will be immediately applicable to the current political context.
• Gender charter for media: The first of its kind in Sri Lanka, the charter establishes minimum standards, principles, and actions to support gender equality in media. It outlines practical steps to support the achievement of equality in media workplaces, journalists’ organizations, and media itself.
• Journalism fellowship program: Young journalists are paired with peers from other linguistic, ethnic, or religious backgrounds in Sri Lanka. They work collaboratively on stories that focus on transitional justice, social cohesion, and national integration issues.

Linda Trail, senior technical advisor, ltrail@irex.org