What we did
- Tailored the curriculum to local needs: We developed and refined an interactive, user-centered media literacy training curriculum that responded to the propaganda and disinformation environment in Ukraine.
- Taught a team of grassroots trainers: We worked with the Academy of Ukrainian Press and StopFake to create a cadre of 428 mixed-age, mixed-occupation grassroots media literacy trainers.
- Built citizens' skills and empowered them to teach others: The trainers taught more than 15,000 citizens from across Ukrainian society, including high school teachers and students, professional union members, medical workers, police officers, and library patrons.
- Conducted an advertising campaign: We conducted a highly visible public media literacy campaign with public service announcements, billboards, print materials, and social media, in Russian and Ukrainian, to build awareness about disinformation, amplify the effect of the trainings, and reach a wider audience.
- 89% of training participants reported using their new skills. The number of trainees who “almost always” cross-check the news they consume increased from 21% to 50% over three months.
- Three months after receiving training, 92% of participants reported that they'd cross-checked their news and information sources.
- 91% of trainees shared their new knowledge and skills with an average of 6 friends, relatives, or colleagues each, reaching 90,000 Ukrainians in total by the end of the program.
- 54% of the 2.3 million Ukrainians who viewed the information campaign during its first two weeks reported a need for skills in discerning untruthful reporting.
Read a summary of the impact study »
Expanding the program
We are now piloting Learn to Discern in Ukrainian schools in partnership with the Academy of Ukrainian Press and StopFake, with support from the US Department of State and the Foreign Commonwealth Office of the United Kingdom.
For more information about Learn to Discern's work in Ukraine, contact Mehri Druckman, firstname.lastname@example.org.