Learn to Discern

Learn to Discern

IREX’s Learn to Discern approach helps citizens detect and decode misinformation and propaganda. Learn to Discern’s unique training methodology provides practical skills to citizens of all ages through videos, games, and other interactive learning experiences.

IREX implemented Learn to Discern in Ukraine through the Citizen Media Literacy Project (CMLP). The nine-month​ ​program​ ​also conducted a media literacy campaign that reached approximately 20 million TV viewers, 8 million radio listeners, 10,000 YouTube users, and countless Metro riders.

CMLP Group

IREX’s Learn to Discern approach helps citizens detect and decode misinformation and propaganda. Learn to Discern’s unique training methodology provides practical skills to citizens of all ages through videos, games, and other interactive learning experiences.

IREX implemented Learn to Discern in Ukraine through the Citizen Media Literacy Project (CMLP). The nine-month​ ​program​ ​also conducted a media literacy campaign that reached approximately 20 million TV viewers, 8 million radio listeners, 10,000 YouTube users, and countless Metro riders.

Quick Facts

  • Over 15,000 Ukrainians trained in safe, informed media consumption techniques;
  • 89% of training participants surveyed reported using their new skills (e.g. the number of trainees who “almost always” crosscheck the news they consume increased from 21% to 50% over three months);
  • 91% of trainees shared their new knowledge and skills with an average of 6 friends, relatives, or colleagues each, reaching 90,000 Ukrainians in total; and
  • 54% of the 2.3 million Ukrainians who viewed the CMLP information campaign during its first two weeks reported a need for skills in discerning untruthful reporting.

Navigating the information flood 

Learn to Discern infographic

View the full infographic

Online Game and Course

IREX developed an online game and a distance-learning course to help teach media literacy in a fun, engaging way.

Learn to Discern Media Literacy Game

Play the game in English (a demo version) or Ukrainian.

View the course in Ukrainian.

Goals

CMLP strengthened Ukrainians’ resilience in the face of destabilizing misinformation by:

  1. Enhancing citizen capacity to establish reliability of news sources and content
  2. Increasing public demand for truthful reporting in the 14 eastern, southern, and central target oblasts
At the beginning of the training, participants were confident—even arrogant. By the middle, they had become confused, asking, 'Whom should we believe?' At the end, they had grown cautious towards the information they consume. CMLP Trainer

People

Katya Vogt

IREX Ukraine Country Director/Senior Development Manager

Project Activities

  • Media Literacy Training Development: CMLP developed an interactive, user-centered media literacy training curriculum, tailored for Ukrainians, that provides trainees with tools that they can use to protect themselves from propaganda. Staff also designed a self-guided distance learning course and video game to enable continued learning after the project’s end.
  • Media Literacy Cadre Formation: CMLP worked with the Academy of Ukrainian Press to create a cadre of 428 mixed-age, mixed-occupation grassroots media literacy trainers in targeted oblasts. These trainers joined a closed Facebook group to stimulate sharing of innovative training delivery ideas and attended a two-day peer learning workshop in March 2016.
  • Media Literacy Trainings for Citizens: CMLP trainers conducted trainings and consultations for over 15,000 citizens (exceeding the initial project target of12,600) representing various sectors, such as unions, police units, high schools, and libraries. Trainers adapted the CMLP curriculum to provide participants with tailored instruction and supplemental resources.
  • Public Media Literacy Campaign: CMLP conducted a highly visible public media literacy campaign (with public service announcements, billboards, and print and social media components) in Russian and Ukrainian to amplify trainings’ effect in each oblast, encourage follow-on engagement, and reach those who were unable to attend CMLP trainings in person.
Training the trainers for Learn to Discern

Partners

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