Media for Transparent and Accountable Governance (M-TAG)

Media for Transparent and Accountable Governance (M-TAG)

M-TAG is a five-year, USAID-funded program that aims to strengthen journalism in Georgia and improve the public’s access to independent, reliable, and balanced information. IREX will improve the quality of reporting and professionalism, and ensure sustainability of select regional media outlets in Georgia.

IREX works with several local organizations to implement M-TAG. These include Transparency International–Georgia, Innova, and the Georgian Charter of Journalistic Ethics.

Media for Transparent and Accountable Governance

M-TAG is a five-year, USAID-funded program that aims to strengthen journalism in Georgia and improve the public’s access to independent, reliable, and balanced information. IREX will improve the quality of reporting and professionalism, and ensure sustainability of select regional media outlets in Georgia.

IREX works with several local organizations to implement M-TAG. These include Transparency International–Georgia, Innova, and the Georgian Charter of Journalistic Ethics.

Quick Facts

  • M-TAG builds on IREX’s tested approaches and local partnerships from implementing USAID’s G-MEDIA program. 
  • With greater transparency laws, increasing objectivity in national reporting, and new opportunities created by access to digital and multimedia resources, Georgian journalists are better poised to increase citizen engagement, improve sustainability, and reach a wider and more diverse audience. However, significant challenges remain as Georgia continues its reform process, which M-TAG will work to address.

Goals

  • Journalists demonstrate accurate and ethical reporting on public-interest issues, including progress toward key government reforms.
  • Regional media outlets demonstrate improved financial viability and transparency.
  • Access to balanced and relevant information is increased in the occupied territories of Abkhazia and South Ossetia.

Project Activities

  • M-TAG will engage in activities designed to enhance the quality and availability of information to the public, while ensuring that media outlets are sustainable.
  • M-TAG will work intensively with 15–20 regional media outlets to improve editorial content, production quality, and market viability through developing Media Sustainability Plans (MSPs).
  • M-TAG will also engage the media sector through improving standards, ethics, and in-depth and investigative reporting; offering certificate courses on areas of reform; increasing media attention on gender and minority issues; helping regional television stations to understand technical and business implications of transition from analogue broadcasting to digital and supporting radio audience measurement data and adoption.
  • M-TAG will sustain the Multimedia Education Center (MEC) established by IREX in 2012 with the support of USAID under the G-MEDIA program. The MEC is designed to support journalism education and lifelong professional development for media practitioners in Georgia by focusing on innovative use of technology in teaching and learning about journalism.

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