Maximiliano works in the Food and Beverages sector leading Wikimusculos. The fellow is a business major leading a nutrition and fitness retail and distribution company. The company has over 10,000 registered customers. Their typical customers are athletes, fitness enthusiasts, and anyone who wants to improve their health and nutrition. They offer free advice and top-quality products at competitive prices to their customers. They focus on providing their customers with a personalized experience, helping them achieve their goals and encouraging repeat business at the same time. On a business-to-business level, the company helps large retailers develop their own nutrition businesses. Coming to the YLAI Fellowship, Maximiliano’s top business challenge is Law and Policy.