Liliana Maria Teresa Estigarribia Franco

Liliana Maria Teresa Estigarribia Franco

Americas, Paraguay, Business, 2024

Liliana works in the artisan products sector as the Owner and Founder of Amimemima. For contemporary women across all life stages who embrace their individuality and express themselves through distinctive garments, Amimemima offers unique and versatile “functional” textile creations that foster imagination, relaxation, and human connection, seamlessly blending practicality with artistic appeal and infusing everyday life with beauty, style, and vibrant colors. In the short term, Liliana aims to establish a strong presence in the market for their range of functional textile creations, including an organizer bag line using innovative patterned fabrics, a baby quilt with characters that promote biodiversity and appreciation for their national fabric, and a children's book. Ultimately, they aim to establish an international presence for Amimemima through their continued commitment to innovating and offering quality products with added value while promoting sustainable practices and fostering emotional connections in women's lives across generations. Coming into the YLAI Fellowship, Liliana Maria Teresa’s top business challenge is Scaling and Expansion. More specifically, they want expert guidance to understand the intricacies of optimal timing for capital injection and investment strategies to promote their company’s growth and expansion. During the Fellowship Placement, Liliana hopes to gain experience and expertise in securing funding, making informed investment decisions, and optimally timing decisions for their business's growth, ensuring its sustained success while making impactful contributions to the community.