Lavern Viola King

Lavern Viola King

Americas, Saint Vincent and the Grenadines, Business, 2024

Lavern works in the food sector as the Team Lead of Grenadines Gold. For health-conscious consumers of vegan and alkaline diets and cosmetic development businesses that use sea moss, Grenadines Gold is a health product company that directly provides natural and raw sun-dried sea moss for people looking for this aqua-culture, nutrient-dense superfood, and unlike its competitors, the company focuses on the B2B market and provides quantity discounts. In the short term, Lavern's aim is to distribute Grenadines Gold's product to health and chain outlets across the United States. Ultimately, Lavern's long-term goal is to progress the product from raw sea moss to a consumer-ready product. Coming into the YLAI Fellowship, Lavern's top business challenge is Operations. More specifically, they want a better distribution network to move the product out of the Caribbean and into the targeted US market. During the Fellowship Placement, Lavern hopes to gain knowledge by forming partnerships through which they can learn sustainable business practices, how to prioritize short-term versus long-term goals, and how to scale properly.