Kimberly dos Crucez

Kimberly dos Crucez

Americas, El Salvador, Health, 2022

Kimberly works in the Health sector leading Glowee. Kimberly is a law student, skincare hobbyist, and lover of human rights, running a skincare business that helps people to love themselves, take care of themselves, accept themselves, and feel empowered. Their customers are people aged from 15 to 40 years old, who want to take care of their skin and pamper themselves. Around 90% of their customers are women, and the rest is men. They assist the customers with skin problems but recommend consulting a physician in case of skin diseases. High quality of customer service, business concept, and publicity ideas differentiate this business from competitors. Coming to the YLAI Fellowship, Kimberly’s top business challenge is Strategy.