Iniki Martin Zuniga

Iniki Martin Zuniga

Americas, Belize, Business, 2024

Iniki works in the Data Analysis and IT sector as the Owner, Manager, and Developer of Aesthetics Marketing Solutions. For businesses that need to establish their digital presence, Aesthetics Marketing Solutions is a digital marketing and web development service that offers affordable rates. With a focus on tourism, catering, and hospitality sectors, the company provides various avenues for businesses to create their digital imprints. Aesthetics Marketing Solutions’s innovative approaches enable businesses to increase revenue by making it easier for potential customers to find them through a simple Google search. Iniki’s primary short-term goal is to begin outsourcing the company’s services internationally. The long-term goal is to offer services that would help the majority of Belize's low- and high-income business owners get their services online. Coming into the YLAI Fellowship, Iniki’s top business challenge is Scaling and Expansion. More specifically, they want to properly scale and expand their company to achieve their short- and long-term goals. By doing so, Aesthetics Marketing Solutions can develop its capacity and reach to provide efficient services locally and internationally. During the Fellowship Placement, Iniki hopes to gain the knowledge necessary to outsource their company’s services and properly train new local talent. Expanding the skills and services their company provides would help Iniki’s business and country.