Durand Meade

Durand Meade

Americas, Antigua and Barbuda, Health, 2022

Durand works in the Health sector leading Dur Fitness. The fellow is a professional personal trainer and nutrition coach in the health industry. They offer cosmetic products, personal training, and group sessions, and their customers are primarily females. The cosmetics, which are made with natural products, help women feel good about themselves, improving self-esteem. The same is true with the personal training and group sessions; people unhappy with their weight receive the confidence needed to reach desired weight goals, which also improves self-esteem. Coming to the YLAI Fellowship, Durand's top business challenge is Marketing and Sales.