Diego works in the Business Services sector leading Dexter as its CEO and marketing, advertising, and sales consultant. Dexter assists small- to medium-size enterprises (SMEs) and family businesses in developing effective marketing plans and defining strategic and tactical objectives. The main services they provide are brand strategy definition, brand and product development, marketing plan development, project management, outsourcing of marketing, and the facilitation of Beta cards for rapid prototyping workshops for projects and ventures. Dexter’s main differentiation from their competitors is their practice of creating ad hoc teams made up of experienced and skilled professionals for each client. These teams obtain faster and better results. Coming to the YLAI Fellowship, Diego’s top business challenge is Scaling and Expansion.