Catherine Marcela Perugachi Bustamante

Catherine Marcela Perugachi Bustamante

Americas, Ecuador, Business, 2021

As a CEO for Handmade LATAM, Catherine Perugachi has experience scouting artisanal products, entrepreneurship, and international commerce. During the fellowship, Catherine aims to learn about how to market artisanal products overseas, find an innovative way to promote her commission-based services and connect with strategic partners. Upon returning to Ecuador, Catherine plans to review her marketing and supply chain strategy with her artisans and launch her official social media platform to promote Ecuadorian products in a digital brochure.