Candelaria Lopez

Candelaria Lopez

Americas, Argentina, Economic Innovation and Growth, 2022

Candelaria works in the Tourism Sector, leading Juana Urbana. A tourism professional and entrepreneur, Candelaria runs and develops a business based on the family vineyard that combines boutique wine making, a restaurant, and the sale of real estate lots. Juana Urbana cannot be described under just one simple description, as everything it offers contributes to the overall customer experience—the wine tastes best with the meals served in the restaurant, the meals taste best when admiring the views of the vineyard, and the real estate lots are desirable because of the vineyard views. Candelaria’s customer-base predominantly consists of families, couples, and nature lovers, who come to Juana Urbana to disconnect from the routines of daily life and enjoy the completely unique experience of offer. Coming to the YLAI Fellowship, Candelaria’s top business challenge is strategy.