Youmakken: Youth Media Action Knowledge and Engagement Program

Youmakken: Youth Media Action Knowledge and Engagement Program

Overview

The Youth Media Action Knowledge and Engagement Program, or Youmakken (which means “empowering” in Arabic), is an 18-month youth empowerment program funded by the U.S. Embassy in Jordan.

The program uses IREX’s Learn to Discern methodology to cultivate a media literate, tech-savvy generation of Syrian and Jordanian youth poised to think critically, reflect on community values, and be agents of change through media initiatives in host communities.

Youmakken is implemented in partnership with the Jordan Hashemite Fund for Human Development (JOHUD) in four regions of Jordan.

Goals

  • Equip youth with critical thinking and information literacy skills, using the Learn to Discern approach, to build resilience to misinformation, disinformation, and propaganda.
  • Engage community leaders and youth as positive changemakers in their communities.
  • Empower youth as positive changemakers in the digital and social media space and as creators of vibrant, positive content.
This is the first time I have heard of the term ‘deepfake.’ Before taking this training, I used to always take for granted that videos were real. A Youmakken participant

Project Activities

  • A five-day training of trainers: The program will train facilitators on active citizenship, media literacy, critical thinking, and media production. Training will include facilitation techniques and monitoring and evaluation best practices.
  • Local trainings: Facilitators will train 240 youth (ages 16–24) on active citizenship, media literacy, critical thinking, and media production in four regions of Jordan.
  • Ideation souks: Small groups of participants will each design multiplatform media initiatives that foster a sense of belonging, purpose, agency, community, cohesion, respect, tolerance, gender equality, and inclusion.
  • Establish a community leader committee and capacity building: Sixty community leaders and institutions will mentor the production groups as they receive training and implement their media initiatives.
  • Youth media projects: Teams will implement their media projects over a period of 2–3 months.

Partners

U.S. flag, seal of the U.S. Department of State, and Johud's logo

Contact

Tags

  • Education
  • Gender Equality & Inclusion
  • Leadership
  • Media
  • Technology
  • Youth
  • Middle East & North Africa
  • Jordan