Who Influences Ukrainian Youth on Social Media?
At a time when in-person activities are limited, online engagement is more critical than ever for supporting youth who are leading the positive, transformational change of Ukraine’s democratic trajectory.
That’s why we wanted to know: Who is influencing Ukraine’s youth today online? Who is engaging them in discussions of national identity, socioeconomic opportunities, and youth civic issues online?
To answer these questions, IREX turned to the global digital media intelligence company SemanticForce to conduct a study of key youth influencers on social media in Ukraine. This study has been featured in the Kyiv Post. We were particularly interested in identifying key influencers of national identity, socioeconomic opportunity, and youth civic issues.
We hope these research findings will provide useful insights to organizations and individuals eager to support youth leadership and development in Ukraine. By identifying who is most influential online, these findings suggest who to engage to affect important conversations and activities among Ukraine’s youth.