In just a few years, generative AI (GenAI) has advanced tremendously, transforming how content is created, produced, and consumed. While GenAI remains a relatively new field, the landscape of associated risks and opportunities continues to evolve rapidly.

It is essential that media outlets and newsrooms stay ahead of these developments and engage with GenAI in a safe, informed, and responsible manner. By actively identifying and mitigating potential risks, journalists and media organizations will be better positioned to harness the significant potential of GenAI to enhance their work and uphold ethical standards.

This guidance note is designed to help journalists and newsrooms integrate GenAI tools into their work safely, responsibly, and effectively. It provides clear, practical steps on how to use GenAI in a way that enhances, rather than undermines, independent journalism.

Inside you'll find:

• Insight on navigating the risks associated with using GenAI
• Practical tips for media outlets and journalists at the institutional and individual level
• Key applications of GenAI in journalism