VIBE aims to account for the reality that many people are simultaneously producers, transmitters, consumers, and users of information. VIBE includes four principles of information vibrancy:
- Information Quality: How information is produced by both professional and nonprofessional producers. This includes content quality, content diversity, and economic resources.
- Multiple Channels—How Information Flows: How information is transmitted or spread by both formal and informal information channels. This includes the legal framework for free speech, protection of journalists, and access to diverse channels and types of information.
- Information Consumption and Engagement: How information is consumed by users. This includes looking at freedom of expression, media and information literacy, digital privacy and security, the relevance of information to consumers, and public trust in media and information.
- Transformative Action—How Information Drives Behavior: How information is used and put into action. This includes how governments, corporations, and civil society use information to inform decisions and actions; whether information is spread across ideological lines; and whether individuals or groups feel empowered to use information to enact change.