In 2014, Pepe Borrás co-founded the Internet Freedom Festival (IFF) for the promotion of an open, interoperable, secure, and reliable global internet, and the next generation of humanitarian tools and technologies. Under his leadership as executive director, the Internet Freedom Festival has become one of the most widely-known and well-respected projects in the humanitarian technology field. In 2015, Borrás joined IREX to support the distributed hosting structure of the Internet Freedom Festival, remaining its executive director.
Borrás brings to IREX over seven years of experience in digital media, communications, design, branding, community development, and media outreach; developing projects in the United States, United Kingdom, Sweden, and Spain. He is passionate about the use of technology for the defense of human rights and he has launched innovative advocacy projects that attract the attention of the media such as "Listen to Help," the world’s first global fundraising campaign on Spotify; and "Meanwhile in Brazil," a visual newsfeed that contrasted daily on-pitch action with protests in the streets during the 2014 World Cup.
Borrás is also an alumnus of the world-renowned Swedish school for the new era creatives, Hyper Island (“The Digital Harvard” – Robert Schwartz, Global Creative President, TBWA), and was trained at the prestigious BBH advertising agency in London, where he designed advertising campaigns for global brands such as Google, Audi, British Airways and Virgin Media, working with industry awarded professionals.