Managing Admissions as a Corporate Image Building Strategy: A Case Study of Admissions Management in George Mason University

The main objective for this research is to study the admissions management system of George Mason University, to see how the University of Education Winneba can adopt the best practices for improvement of its admission process as a strategy in its corporate image building, with effect from the 2012 admissions period.

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Andy Agordah, of the University of Education, Winneba hosted by George Mason University was a 2010 University Administration Support Program (UASP) fellow.