Kosovo Audience Research - TV Mreza and KOSMA Radio Network (September 2011)

IREX supported audience research on TV Mreza and Kosma Radio, two networks of local television and radio stations serving Kosovo's Serb population. The research was conducted under the Strengthening Independent Minority Media Program, implemented by IREX and supported by USAID.

Under the program, IREX has supported the development of the TV Mreza and Kosma Radio networks which link together local stations providing news and information for the Serbian population of Kosovo. This has included efforts to improve the professionalism of news and public affairs productions and support for developing sustainability through increased advertising based on an increasing audience and a better understanding of their audience.