The Altering Facade of Enrollment Efforts: Practicing Recruitment and Admission in a Changing World: A Case Study of Plattsburgh State University of New York

Nowadays the college admission process is viewed by university leaders, public, media, parents and students as a gateway to future prosperity, health, security, and satisfaction. Education officials set a laser-like light on the point of college access trying to answer the question: is the admissions office door the focus of all these hopes and dreams? Many say positive. So, what can be done from an enrollment management standpoint to improve college access and facilitate success of practices that serve to better meet the needs of students?

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Anna Lyashuk, of Kirovohrad State Pedagogical University, hosted by Plattsburgh State University of New York, was a 2010 University Administration Support Program (UASP) fellow.