A training manual from the Rwanda Civil Society Strengthening Program that provides various methods of how to deliver a message to a public audience, how to establish a target audience, and the most appropriate tools to use in reaching out to a specific audience.
Links:
[1] http://www.irex.org/category/focus-areas/civil-society-strengthening
[2] http://www.irex.org/category/projects/rwanda-mcc-threshold-program-civil-society-strengthening-project-cssp-rwanda
[3] http://www.irex.org/category/region-countries/africa
[4] http://www.irex.org/category/region-countries/rwanda
[5] http://www.irex.org/category/resource-type/document
[6] http://www.irex.org/category/resource-type/training-materials
[7] http://www.irex.org/sites/default/files/Rwanda CSSP - Outreach Tools Module.pdf
