IREX commissioned D3 Systems to research media usage in Iraq across demographic and psychographic variables.
The survey revealed a general distrust of TV media; the highest rated TV network in Iraq was seen as "trusted" by only 33% of Iraqis. This distrust of media in Iraq extends to foreign language media as well with most (67%) Iraqis expressing distrust in non-Iraqi news.
This research based information is intended to be used by media outlets to improve their responsiveness to the Iraqi audience and inform their sales and marketing strategies. In addition, advertisers intend to use the research to inform their media purchasing strategies. The research is also intended to be used by media development professionals working in Iraq. This research is conducted under a grant to IREX from the United States Department of State’s Bureau of Democracy, Human Rights, and Labor (DRL).
Download the pdf at the top of this page for the full results.
