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September 6, 2009
 Faced with some of the region’s highest licensing fees, Serbia’s Association of Independent Electronic Media (ANEM) recently successfully lobbied the country’s Republic Broadcasting Agency (RBA) to lower its charges based on a sliding scale. The lobbying efforts were augmented with help from IREX and USAID. |
July 16, 2009
 Despite efforts to earn more revenue through their websites, many radio stations in Serbia face serious challenges from clients who are not enthusiastic about advertising on new media platforms. One key obstacle is the notion of advertising on a radio station’s website as a free extension of traditional radio advertising, rather than a dynamic and important way to capture more of an audience’s attention. |
