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Building the Brand: Is US Education Still Internationally Appealing?

I was boarding a train in Madurai, India, saying my last goodbyes to the Tamil family I had lived with, when my host mother, Usha, pressed my hand and said, “We’ll see you again when Nivetha goes to MIT.”

I was boarding a train in Madurai, India, saying my last goodbyes to the Tamil family I had lived with, when my host mother, Usha, pressed my hand and said, “We’ll see you again when Nivetha goes to MIT.” Her daughter, Nivetha, was only ten years old, but Usha had already formulated grandiose dreams of an American education. She had never been to the United States and could hardly imagine blustery winters in Cambridge, Massachusetts, but the MIT brand name captivated her.

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