It’s not easy to broadcast a film festival over radio airwaves, but that’s just what IREX partner City Radio did for the open-air film festival in Nis, Serbia. City Radio, with the help of IREX Serbia, provided a seven-hour remote broadcast of the festival’s opening ceremony and first day, including live interviews with actors and other participants by using 3G mobile systems to broadcast the event.
It’s not easy to broadcast a film festival over radio airwaves, but that’s just what IREX partner City Radio did for the open-air film festival in Nis, Serbia. City Radio, with the help of IREX Serbia, provided a seven-hour remote broadcast of the festival’s opening ceremony and first day, including live interviews with actors and other participants by using 3G mobile systems to broadcast the event. The live broadcast also attracted new advertisers intrigued by the broadcast’s high-quality sound.